Best Practices and Comparisons for Health and Wellness Businesses Investing in Content Marketing (2025 Guide)
You might have heard about why investing in content marketing is good for health and wellness businesses, but it can feel like a leap. Why pay for blog articles that generate passive results? You may feel more clarity on the best marketing steps for your brand with the latest data. I’ve compiled the latest industry stats that could help you decide if working with an expert copywriter like me is worth your time.
Content Marketing in the Health and Wellness Industry: Helpful Stats
Research shows that 58% of health care marketers use blog posts as their primary lead generator. They’re great at pulling readers (and potential customers) in from their organic Google searches, but your articles double as content for other lead-inspiring strategies too. It all depends on where you link them.
Key 2025 Content Marketing Stats for Health and Wellness Brands
| Metric | Multi-Industry Average | Health and Wellness Averages |
|---|---|---|
| Blog Conversion Rate | 1.9% | 1.8%-4.2% |
| Email Open Rate | 33.2% | 37.7% |
| Organic Traffic Growth YOY | 12% | 18% |
| Cost Per Lead | $145 | $97 |
Your cost per lead may be significantly less than $97 because your post will stay active potentially forever. The organic growth rate is limitless, resulting in long-term payoff for optimized blog posts that come from people who know what they’re doing—like me.
Why Diversifying Your Content Is Crucial for Content Marketing ROI
Blog posts aren’t just walls of text. That image might be extra concerning in an age where it feels like everyone’s directing their marketing efforts toward sites like TikTok. Here’s why content marketers like me can benefit your business the most—we know how to diversify your content to avoid the scary Blocks of Text. You’ll improve your SEO results and more promising leads.
Top-Performing Content Types in Health Marketing
| undefined | Engagement Rate | Best Use |
|---|---|---|
| Blog Posts | 4.5 minutes read time | SEO results, educating readers, building brand trust |
| Infographics | 2x the shares vs. text psots | Streamlined communication, simplified data, increased shareability |
| Case Studies | 25% lead conversion | Social media proof, fortifying authority in blog posts, building your brand reputation |
A writer who’s not worth your time will create an article with a robot tone. They might even ask AI to generate it (which I never do). Excellent copywriters vary your content with headings, charts, bullet point lists, videos and more. Your article will show up higher in Google results and those Featured Snippets because it’s extra useful for your readers.
Comparing In-House vs. Outsourced Content Marketing
People who own bigger companies often create in-house marketing teams. Those have full-time employees working under W2s. They can have the same experience as someone like me, but there are pros and cons to both options. Check out these comparison stats to see why business owners lean one way or another.
In-House vs. Outsourced Content Marketing Comparison
| Factor | In-House Team | Freelancer |
|---|---|---|
| Cost | High (Full-time salaries, W2s and benefits) | Flexible (Project or contract-based, no benefits, no W2) |
| Speed | May be slower because more people have to give their approvals on projects | Can be faster because one person does the writing, research and editing |
| Expertise | Limited according to who you hire and how many people you can keep on your employee roster | Niche experts are available for content creation, script writing, graphics, editing and more |
Understand Your Options to Make the Best Decision
Need more help? Reach out through my Contact page so we can talk about how my expertise can help your business. Whether you want to grow online, create organic leads or have optimized articles for your content calendar, I can help if you’re in the health and wellness industry. Let’s make your schedule less stressful—and maximize how you invest back into your brand.
